Amazing Design (sample plan)
2007 One Page Business Plan |
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Within the next 3 years grow Amazing Design into a $2.5 million international communication and interior design firm providing design services to fast-growing, progressive restaurant and leisure industry companies in the United States, United Kingdom and Europe. |
Vision
What are you building? |
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Memorable leisure destinations bringing lasting commercial success through innovative thinking.
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Mission
Why does this business exist? |
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- Achieve 2007 AGI (agency gross income) of $1,250,000
- Increase billable efficiency from 55 to 63%
- Increase average project profit margin from 40% to 55 %.
- Add 4 new accounts (min $85K each) in 2007; 2 in 1st half, 2 in 2nd half.
- Increase revenue per employee from $102,000 to $125,000.
- Increase average annual training hours per employee from 8 to 20.
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Objectives
What will you measure? |
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- Become internationally known for leisure industry branding.
- Attract/solicit progressive, commercially aware & financially solid clients.
- Hire and retain the best people to deliver the best design.
- Create and nurture international alliances for marketing and delivery.
- Enhance efficiency/ profitability though disciplined processes.
- Nurture a creative culture through hiring, H/R policy and educational programs.
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Strategy
How will this business be built? What will make it successful over time? |
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- Implement 3- prong marketing outreach program: Jan/31/2007
- mplement new integrated timesheet/billing program: Mar/15/2007
- Identify delivery partners Pacific Coast region. Initial meetings: Mar/31/07
- Add at least one senior creative member to staff: Sept/30/07
- Classify clients A-D. No D & 85% revenue from A & B: Dec/31/07
- Review HR policy and implement creativity time policy: May/01/07
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Plans
What specific projects and actions will be taken this year to achieve the
objectives?
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